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Qlik's associative analytics engine

#1
09-04-2020, 07:13 AM
I want to cover the historical evolution of Qlik and how it got to this point with its associative analytics engine. Qlik was founded in 1993 as a Swedish software company, originally focusing on data visualization tools. The company launched its first product, QlikView, in 1999, emphasizing intuitive dashboard design and self-service analytics. QlikView quickly gained traction thanks to its innovative associative model, which allows users to freely explore data without predefined queries. This model contrasts sharply with traditional OLAP tools that force users through rigid hierarchies and structures. Qlik's approach empowered user access to insights without the typical bottlenecks created by IT departments. Over the years, the product line expanded with Qlik Sense introduced in 2014, geared toward responsive design and modern analytics capabilities.

Associative Analytics Engine Explained
I want to discuss Qlik's associative analytics engine itself, a core component of its platform. The engine uses in-memory technology to load data from various sources, allowing for rapid execution of queries. Instead of traditional query languages like SQL, Qlik's engine utilizes a set-oriented approach to data manipulation, which enables it to manage complex datasets effectively. The associative model connects data points across different dimensions, providing insights that would be difficult to uncover using linear querying techniques. You can visualize relationships and trends more efficiently since the engine retrieves data 'as you explore' rather than requiring distinct steps to query different tables. The unique value lies in real-time data exploration; you can quickly see how selections in one field affect others, enabling deeper insights without the need for extensive reporting cycles.

Comparative Analysis - Qlik vs. Traditional BI Tools
Comparing Qlik to traditional Business Intelligence tools can illustrate its appeal. Conventional systems often utilize a star schema or snowflake schema for their data models, requiring users to write intricate SQL queries to uncover relationships. On the other hand, Qlik's associative model allows users to click and select items to see immediate effects across connected data points. This interactive approach can significantly reduce the query complexity, which many analysts struggle with daily. However, the trade-off often involves less control in optimization. Traditional BI tools may enable experts to predefine optimized queries, but that can stifle real-time exploration. You gain agility with Qlik but may sacrifice performance efficiency if you're dealing with enormous datasets without careful model design.

Data Sources and Connectivity
I want to touch on the data connectivity options available through Qlik. One of the strengths of Qlik's engine is its ability to connect with various data sources, both cloud and on-premises. You can work with SQL databases, NoSQL sources, REST APIs, and even flat files seamlessly. The versatility in data ingestion plays a critical role in enabling comprehensive data analysis across different functions and departments. The scripting language within Qlik allows for proper data transformation and preparation during the load process, which you can customize extensively. However, remember that too much transformation can lead to performance degradation, particularly in larger datasets. Knowing when to perform operations in the ETL phase versus the exploration phase becomes a skill honed over time.

User Experience and Design Considerations
You cannot overlook the importance of user experience in Qlik's design. The engine is built to support both technical and non-technical users, providing a way to create and deploy visualizations with minimal effort. I'm a fan of the drag-and-drop interface, which simplifies the reporting process. On the flip side, while Qlik's scripting and data-loading methods offer flexibility, they might create a learning curve for newer users. The balance tends to lean toward exploratory analysis courtesy of the associative model but shifts away from laid-out, predictable reporting often found in other BI tools. Taking different approaches toward data visualization can affect how you present your findings. Keeping an eye on accessibility for various user roles within your organization is necessary.

Performance Factors and Optimization Techniques
In terms of performance, working with Qlik's associative engine means you have to be proactive about optimization techniques. When you load data into the engine, you must consider how much data you're bringing in and what relationships you're forming. Having a lean data model helps improve loading speeds and exploration times. You might experiment with aggregate tables or pre-aggregation strategies to optimize frequently used calculations, which can be resources intensive. Indexing and segmenting fields wisely can also enhance interaction speed. You should routinely monitor user interactions and performance metrics to ensure the application is functioning efficiently, especially under various loads.

Integration Points with Other Technologies
I find that compatibility with other technologies is crucial for many organizations. Qlik offers a set of APIs that lets you integrate it with different platforms or applications easily. For instance, you can use the REST API for automated data refreshes or the Qlik Engine JSON API for embedding analytics into web applications. These integrations blend analytics into existing workflows, driving user engagement. Still, there might be a learning curve when customizing these integrative points, especially if developers are unfamiliar with Qlik's scripting languages. Ensuring that your integrations are robust can enhance data-driven decision-making across projects effectively.

Trends and Future Directions
Looking forward, it's essential to keep the evolving trends in analytics in mind. The rise of augmented analytics and AI features has begun to influence Qlik's ongoing developments. You can expect more reliance on machine learning to provide predictive insights directly from the associative model. Qlik has started incorporating features like augmented intelligence to suggest relevant trends or anomalies in the data. This evolution aligns well with the idea of making data insights accessible for a more extensive range of skills. However, it's essential to remain critical and evaluate whether these features genuinely enhance decision-making or complicate the analysis process for users who value straightforward exploration. Adapting to these developments becomes crucial as pressure grows for faster, more insightful business responses in various sectors.

By examining these various dimensions of Qlik's associative analytics engine, I hope you grasp how critical it is within the contemporary BI sphere. The potential relevance it holds for data analysis continues to shape methods teams use to explore their data and generate actionable insights. You might find areas of opportunity where you can leverage Qlik or assess its fit against your operational needs to drive efficiency and effectiveness in your analytics workflows.

steve@backupchain
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Joined: Jul 2018
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Qlik's associative analytics engine

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